Context sounds like this: 
Adam Y., software designer: "I tell. my people, 'Let's avoid vuja de.' And they say, 'Isn't that the wrong word? Shouldn't it be deja vu?'And I say, 'No, vuja de means that we 'rebound to repeat the mistakes of our past. We must avoid this. We must look to our past, see what led to our mistakes, and then not make them again.' It sounds obvious, but most people don't look to their past or don't trust that it was valid or something. And so for them its vuja de allover again." 
Jesse K., media analyst: "I have very little empathy, so I don't relate to people through their present emotional state. Instead, I relate to them through their past. In fact, I can'reven begin to understand people until r havei\?und out where they grew up, who their parents were, what they studied at college." 
Gregg H., accounting manager: "I recently moved the whole office to a new ac- counting system, and the only reasonitworke:d was that I honored their past. When people build an accounting system, it's their blood, their sweat and tears, it's them. They are personally identified with it. So if I come in and blandly tell them that I'm going to change it, it's like me saying 1 am going to take your baby away. That's the level of emotion I was dealing with. I had to respect this connection, this history, or they would have rejected me out of hand."